Toyota accelerator pedal recall case study

A little about the essay
When media reports arose of Toyota hiding defects, they emphatically denied what they knew was true, assuring consumers that their cars were safe and reliable… More than speeding cars or a major fine, the ultimate tragedy has been the unwitting consumers who died behind the wheel of Toyota vehicles. ABC News first reported the potential dangers of unintended acceleration in an investigation broadcast in November Two months before, Highway Patrolman Mark Saylor and three members of his family had been killed after the accelerator in his Lexus had become stuck on an incompatible floor mat. Saylor was able to call while his car was speeding over miles per hour and explain his harrowing ordeal right up until the crash that ended his life. At the time of the first ABC News report, Toyota attempted to assure its drivers that the incidents of sudden acceleration without warning were solely caused by floor mats becoming stuck on the gas pedals or driver error.
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Toyota: Accelerator Pedal Recall (B) Harvard Case Solution & Analysis

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Toyota’s Recall Crisis Case Study | HYDE STREET JOURNAL

These recalls were triggered by a car collision in August that took the lives of four people. During Congressional hearings on the Toyota recalls in February Members of Congress asked NHTSA to study whether electronic or software problems in Toyota vehicles could be to blame for unintended acceleration. In its final report, NASA engineers found no evidence of an electronic defect in Toyota vehicles capable of producing dangerous, high-speed unintended acceleration incidents.
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Toyota Recall Case Study

Sudden unintended acceleration SUA is the unintended, unexpected, uncontrolled acceleration of a vehicle, often accompanied by an apparent loss of braking effectiveness. In the s, the U. In a typical scenario, the incident begins at the moment of shifting to "Drive" or "Reverse" from "Park".
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Did overconfident executives, a zealous media or vindictive regulators turn a small safety problem into a massive scandal for the automaker? On February 25, , Toyota announced a recall of another 2. Both were designed to address unintended acceleration. These recalls involved huge financial and reputational costs. Are Toyota's quality problems of their own making?

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