Mattel toy recall case study

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In August and September , Mattel made a series of product recalls, totaling more than 20 million toys. The recalls were for excessive lead and for magnets that could become loose. All of the recalled toys had been made in China. The Mattel recalls followed on the heels of a number of high profile safety problems with Chinese imports, including contaminated pet food and toothpaste, defective tires, and lead-painted toys. The recalls sparked intense criticism of Mattel and its Chinese supply chain, despite the fact that more than 85 percent of the recalled toys were due to design problems magnets , not the result of improper manufacturing use of lead paint.
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Case Study Mattel Corporate Social Responsibility

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Mattel and the Toy Recalls B Case Study Help - Case Solution & Analysis

Why Choose Mattel? Five Recalls in Involved over 21 million toys, most made in China Due to lead paint, poorly designed magnets Top Toy Company: Manufactures over million toys annually Disney, Harry Potter, Fisher Price, Barbie Made in China: 65 percent of its toys are manufactured in China Owns 5 Chinese factories Toy Inspection Systems: The Recall is particularly alarming since Mattel, known for its strict quality controls, is considered a role model in the toy industry for how it operates in China. Suggests standards. Companies are expected to comply. The CPSC can inspect, monitor, prosecute and fine, but its budget is limited.
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Mattel and the Toy Recalls (A) Case Solution

It illustrates that communicators should be cognizant of their international stakeholders and should proactively manage global issues of public concern such as outsourcing and product safety. An example would be that to avert future recalls, Mattel should work closely with its Chinese suppliers and government agencies to implement realistic quality control solutions for which it can be held accountable. Disclaimer: This work has been submitted by a student. This is not an example of the work written by professional academic writers.
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The first Mattel products were actually picture frames, but Elliot soon started using. They included Polly Pocket dolls and Barbie and Tanner 2. Exceed of lead contain of the paint by US safe limit 0.

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