Customer knowledge management thesis

A little about the essay
In early time period, information systems were the source for the management of production processes as the production planning and raw material as well in the factory. The global world introduced the diversity of the products in enterprises. Similarly, it added the need to bring up the powerful information systems that is to manage, compete and survive in the complex market. The Enterprise Resource Planning ERP system is an information system designed to integrate and optimize the business processes and transactions in a corporation or an organization Moon, The ERP systems are considerably large.
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Java Code of thesis (Customer Knowledge Management of a bank by data mining techniques )

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Customer Knowledge Management Essay Example | Topics and Well Written Essays - words

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Project Management Dissertation Topics

Increasing level of competition between the markets, made the managemers and organization analysts to seek solutions that bring a competitive advantage for organizations. According to literature, using customer knowledge to adopt strategies, for customer satisfaction, direct organizations toward this goal. On the other, expand taking advantage of update technologies in information and communication, in particular, in banks cause to staying large amounts of data that analyze and make decisions based on their with conventional methods of reporting and statistical methods, is not possible. Data mining is a powerful and update tool that is proposed for data analysis to extract customer knowledge in this thesis. Raw data for this study were extracted from the database of Mehr Eghtesad bank.
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